A client of mine recently asked if the image used below would be a cheesy attempt to gain engagement in social media. The short answer is no. My full response broke down why this could be a huge engagement driver if done right and explains three things to consider when using this strategy.
Dude Perfect is a brand that has dominated a niche and captivated millions of people. Pure entertainment that utilizes today’s tools to distribute its content. It makes for a great case study — not only to see how Dude Perfect built a successful business model, but to see how brands are sponsoring Dude Perfect and investing in new models of content marketing advertising.
So how does Dude Perfect do this so well, and how did they get started? In the video below, I break down my observations that you can apply to your content marketing strategy.
My business is currently raising the second round of angel funding, so as we now prepare for a larger amount of money, we are gathering all the proper documentation to do things right. At the current stage, we must put together a PPM (Private Placement Memorandum) which is a 40+ page document clarifying to investors that there is risk involved when investing in a startup. Continue reading…
The startup road is littered with bodies of dead startups and crushed dreams. The chances of your startup making it and ever being successful are extremely low. Many of those dead bodies were perfectly capable of success, but uncontrollable changes in the markets or life in general can strike a final blow, with no warning, at any time.
Being the CEO of a startup is much like being Leonitis when he commanded his 300 Spartans to face the thousands of Persians in the narrow passage with the almost certainty of death. While this is exciting to think about, the consequences of defeat are real. Yes, it might not cost your life if your startup fails (though, sadly it could), but there is so much at stake. The physical toll and stress from the startup will definitely take years off your life.
Conceiving a business idea — or more accurately stated — recognizing an opportunity, is a fundamental stage to any new business. It’s the vision someone aspires to bring to reality. It’s what provides excitement and enough courage to take incredible risk. It’s the beginning of a journey that could lead to wealth, and will lead to inevitable hardships. Creating valuable ideas is a skill that needs to be sharpened with practice, and more importantly, action. Learn to love this skill, because it’s a daily task for any CEO or entrepreneur.
I recently read an article by Groove’s CEO, Alex Turnbull. It resonated with me because it explained one of the scariest things for entrepreneurs – uncertainty. Insecurities can really affect an entrepreneur’s self belief which is devastating and something that’s frequently challenged with this lifestyle. His article explains a solution to uncertainty that is simple and efficient, but difficult to maintain. Here’s what he said:
This is a presentation where I discuss my entrepreneur career thus far, what tips and advice have worked for me, and how it led to my first angel investment. Continue reading…
Being able to produce good content is difficult, yet essential to any branding strategy. I’ve learned a lot over the years after having my own publication with writers all over the country, and as branding manager for a big corporation that didn’t know what a blog really was prior to me being hired. These are 5 essential tips for prodcing and managing content I learned the hard way. Continue reading…