Alex Alex Cruz

I'm a 23 year-old hungry entrepreneur who is constantly learning about business and life. This is my thought catalog. Thanks for reading!

All articles by Alex

 

3 Techniques to Make Your Facebook Post Drastically More Engaged

A client of mine recently asked if the image used below would be a cheesy attempt to gain engagement in social media. The short answer is no. My full response broke down why this could be a huge engagement driver if done right and explains three things to consider when using this strategy....
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How Dude Perfect Makes Great Content

Dude Perfect is a brand that has dominated a niche and captivated millions of people. Pure entertainment that utilizes today’s tools to distribute its content. It makes for a great case study — not only to see how Dude Perfect built a successful business model, but to see how brands are sponsoring Dude Perfect and...
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Hardened and Congruent: Why These Traits Exist in Poweful Leaders

This morning, my daily meditation made space for some thoughts to rise to the top. Just as a quick aside, I feel like when I meditate, my cleared mind removes clutter and brings uncooked thoughts or observations to the top of mind that are probably important. While I was meditating, I felt anxiety as I...
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Building a Sales and Marketing Machine – David Skok

Here, David Skok, who has one of the best blogs for entrepreneurs: ForEntrepreneurs.com explains some common mistakes done by marketers. Below I explain some of the key takeaways that helped me....
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Why Building a Business Plan is Like Solving a Sudoku Puzzle

My business is currently raising the second round of angel funding, so as we now prepare for a larger amount of money, we are gathering all the proper documentation to do things right. At the current stage, we must put together a PPM (Private Placement Memorandum) which is a 40+ page document clarifying to investors...
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Why Every Entrepreneur is the Modern Day Leonidas

The startup road is littered with bodies of dead startups and crushed dreams. The chances of your startup making it and ever being successful are extremely low. Many of those dead bodies were perfectly capable of success, but uncontrollable changes in the markets or life in general can strike a final blow, with no warning,...
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How To Build Your Million Dollar Idea Muscle

Conceiving a business idea — or more accurately stated — recognizing an opportunity, is a fundamental stage to any new business. It’s the vision someone aspires to bring to reality. It’s what provides excitement and enough courage to take incredible risk. It’s the beginning of a journey that could lead to wealth, and will lead to inevitable...
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One of the Scariest Things in the World for Entrepreneurs

I recently read an article by Groove’s CEO, Alex Turnbull. It resonated with me because it explained one of the scariest things for entrepreneurs – uncertainty. Insecurities can really affect an entrepreneur’s self belief which is devastating and something that’s frequently challenged with this lifestyle. His article explains a solution to uncertainty that is simple and...
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Entrepreneur Advice – How I raised $50,000 from an Angel Investor

This is a presentation where I discuss my entrepreneur career thus far, what tips and advice have worked for me, and how it led to my first angel investment....
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5 Effective Tips to Produce and Manage Your Content

Being able to produce good content is difficult, yet essential to any branding strategy. I’ve learned a lot over the years after having my own publication with writers all over the country, and as branding manager for a big corporation that didn’t know what a blog really was prior to me being hired. These are...
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Excellent Comprehensive Video About Crowdfunding

As the release of PenPath‘s private beta approaches, all the options on how to fund the company prior to revenue cross my mind. One of tactics I’m considering is crowdfunding. So as usual, I research the topic and see what experts have to say before continuing down that path....
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IF ITS IMPORTANT TO YOU, YOU WILL FIND A WAY. …

IF ITS IMPORTANT TO YOU, YOU WILL FIND A WAY. IF NOT, YOU’LL FIND AN EXCUSE....
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How I Got Mark Cuban to Respond to My Email

Last week I decided to reach out to some big investors and tell them about my startup, PenPath. My goal was to simply just be on their radar and hopefully get some feedback. One of the emails I sent was to Mark Cuban — a very famous entrepreneur I really look up to. Unfortunately, I...
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Good judgement comes from experience, but experien…

Good judgement comes from experience, but experience comes from bad judgement....
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How to Stop High Frequency Trading from Stealing Billions

Incredible how people are concerned about so many insignificant things such as who the next batman will be or celebrity kids being rebellious. Meanwhile these companies are robbing BILLIONS from the market every year....
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Inspirational Quote

Inspirational Quote...
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Results of PenPath with Capital Innovators

Short answer: PenPath will not be part of the Capital Innovators Fall class. If you’d like to know more, read on… I’ll refresh you on what the situation was for those who aren’t completely aware. Earlier this summer I started my second business called PenPath, find out more about my business here. PenPath has had...
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Why Business is NOT a Video Game

Today I was researching for my current startup and came across a great tutorial on a program that I’m considering using. While looking into it I though, “Wow, why don’t I just reach out to the guy doing the tutorial and see what happens.” I then began to break this situation down a little further...
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