Last week I decided to reach out to some big investors and tell them about my startup, PenPath. My goal was to simply just be on their radar and hopefully get some feedback. One of the emails I sent was to Mark Cuban — a very famous entrepreneur I really look up to. Unfortunately, I didn’t have any mutual contacts or context to put me in touch, but decided to reach out anyways. Getting a reply the next morning with the name “Mark Cuban” in my inbox was surreal. I had quite a few people ask what he said and others wonder how I got him to even reply after I wrote a Facebook status about it, so I decided to write this and share some tips I used while drafting the email I sent him.
This morning, my daily meditation made space for some thoughts to rise to the top. Just as a quick aside, I feel like when I meditate, my cleared mind removes clutter and brings uncooked thoughts or observations to the top of mind that are probably important.
While I was meditating, I felt anxiety as I started to think about quite a few people I’ve reached out to recently who never responded — people I’ve met and followed up with or sent intro emails to. I suppose the anxiety was caused by disappointment in loss opportunity that these meetings could have lead to. Also maybe a little anger at them not wanting to meet me. Now these are all initial thoughts, of course, and there are probably legitimate reasons why they didn’t respond. I started to think about following up and how effective it can be when people follow up with me when it slips my mind to respond. Very few do, and many times it actually works.
This led me to the obvious conclusion that this is something I’m sure happens to everyone. I then thought of who “everyone” includes, which would be Andy Frisella, who’s video I recently watched. Andy co-founded 1st Phorm supplements and a chain of supplement stores. So he’s a very successful self-made guy. I noticed his manner of handling himself in his videos very powerful. He was what I summarize as “Hardened & Congruent” — these traits that are very clear with all the successful people meet. Let me explain what I mean by “hardened and congruent”: